Garuda Indonesia and Liverpool Football Club (LFC) has recently officially opened the first-ever “Garuda Indonesia and Liverpool Experience”. The opening was symbolically carried out by Garuda Indonesia, President & CEO, Emirsyah Satar together with the Director of International Business Development Liverpool LC, Jonathan Kane, and legendary Liverpool player from the 1989-1990s, Ian Rush, at the Garuda Indonesia Gallery, in Senayan City, Jakarta.
By opening the “Garuda Indonesia and Liverpool Experience” at the Garuda Indonesia Gallery in Senayan City, Jakarta, Garuda Indonesia brings fans and tourists in Indonesia closer to their favorite football club. The move is also part of the airline’s efforts to improve service towards its customers, notably those who are loyal LFC fans. At present, “Garuda Indonesia and Liverpool Experience” is the only Liverpool co-brand area in the world.
In the “Garuda Indonesia and Liverpool FC Experience”, apart from offering a wide range of official Liverpool FC merchandise, Garuda Indonesia customers will also be able to enjoy the unique experience of being at Liverpool’s home ground, Anfield Stadium. “Garuda Indonesia and Liverpool FC Experience” is also equipped with a “photo booth” complete with a “make up kit” that uses special quality “face paint” so that Garuda Indonesia customers will have the chance to capture the special moment and appear as if they are hardcore Liverpool fans, Liverpudlians, and photographed together with Liverpool players and Garuda flight attendants.
Garuda Indonesia President & CEO, Emirsyah Satar explained that the cooperation between Garuda Indonesia and global brand, Liverpool FC is part of the airline’s “Quantum Leap” program to transform the company into a “Global Player”. “Liverpool FC is one of the best clubs in the English Premier League with a huge global awareness and more than one hundred million fans worldwide. The launching of Garuda Indonesia and Liverpool FC Experience is one of the cooperative measures taken by Garuda Indonesia and Liverpool FC to provide a one of a kind experience to Garuda customers who are also fans of Liverpool FC”, added Emirsyah Satar.
Meanwhile, Liverpool FC Director of International Business Development, Jonathan Kane expressed his pleasure in the opening of the “Garuda Indonesia and Liverpool FC Experience”. “Asia has a strong and unique fan base that we are proud of. ‘Garuda Indonesia and Liverpool FC Experience’ will give added value to Liverpudlians in Asia as they will not only have access to official Liverpool merchandise, but will also have the unique opportunity to experience the excitement of being at Anfield Stadium,” added Jonathan Kane.
Liverpool fans in Hong Kong can travel to Jakarta with Garuda Indonesia on their daily direct flight with a fare starting from HK$2,300 to visit the “Garuda Indonesia and Liverpool FC Experience” and emerge themselves in the ambience of the Anfield Stadium.
Previously in September 2012, Garuda Indonesia and Liverpool FC signed a partnership agreement that lasts for three seasons (2012-2015). Through the cooperation Garuda will become Liverpool’s “Global Official Airline Partner”.
The Liverpool management also offers the chance for Garuda Indonesia to carry out a “program campaign” marketing communication using various facilities owned by the club. Among them is installing a logo on the Light Emitting Diode (LED)” located around the field at Anfield Stadium, during every Liverpool match, which will be broadcasted by major TV networks around the globe. In addition, Garuda Indonesia also has access to interact with Liverpool’s 10 million “fans” in Liverpool’s official Facebook account and with one million “followers” in the club’s official Twitter account.
In mid 2013, Garuda Indonesiawill launch a Garuda Indonesia and Liverpool “co-brand” logo on Garuda Indonesia’s A330-200 livery.
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